The Toy Fair!
Wednesday, February 17, 2010 
Guest Post by Allison Humphries, Assistant Manager at aMuse
When I started working for aMuse in 2008, I remember hearing about the Toy Fair that takes place every February in New York City. It sounded like so much fun to walk up and down endless aisles of toy booths and build relationships with the creators of my favorite brands. I had so many expectations of what it would be like to attend the largest toy fair in the world.
From the moment I received an email containing my train reservations to and from New York, I anxiously anticipated my day trip to the Toy Fair 2010. I'll have to admit that waking up at 4 a.m. to meet Tom and Claudia at Penn Station was not my cup of tea, but I’d do it to experience the energy and excitement of the Toy Fair! After all, it isn’t everyday that you get your picture taken with a six-foot Ugly Doll!
In true aMuse fashion, Claudia and I spent the train ride to the fair playing Crossword, a great traveling game for enhancing vocabulary and just pure fun! We arrived at Javits convention center with time to organize our game plan and we were off!
Our first stop was my favorite of the entire day; a company called All New Materials, Inc. They have a line of stuffed animal heros, Ze Zuper Zeros, which will be coming soon to aMuse. The colors were vibrant, the people were inviting, and the toys were incredible!
By one o’clock we had covered a ton of ground and were ready to refuel and prepare for the rest of the day. We grabbed some lunch and sat down to organize our virtual tote bag and order forms. The virtual tote bag was an amazing environmentally-friendly iPhone application created for Toy Fair to limit the amount of paper circulating throughout the fair. Next came a quick picture with the oh-so cool “Big Toe” Ugly Doll and we were back out on the floor.
The rest of the day flew by. Captivating designs and stimulating creations were found around every corner. Every booth we visited had its own unique style and personnel to play games with and ask questions. I was able to meet sales representatives from my favorite companies including Haba, Blue Orange Games and Plan Toys. It was an amazing experience that made me so passionate about my role in the aMuse family.
I don’t want to give away too much, so I’ll let Tom and Claudia fill you in when they return from the fair later this week!
aMuse Toys | 2 Comments | in Guest Posts, Toy Fair | tagged Blue Orange Games, Haba, Plan Toys, Ugly Dolls
Reader Comments (2)
I'm so glad to hear that you had such a great time at the toy fair! Not a bad day of work playing games and checking out cool new toys. Thanks for sharing!
Sounds awesome! Next time, I want to come! :)