New Toy Alert: Playforever MINI & MIDI

Just in time for the holidays, Playforever has added the new mini and midi race cars to their product line.

Speedy is the new line of minis.  Available in vibrant and contemporary color shades of red, blue, yellow, silver, and gun metal. 

Each vehicle is about 7 inches in length, making it the perfect race car for little hands, not to mention a great addition to Dad's desk toy collection.

Playforever makes a unique executive gift, a beautiful collector’s item or playful toy that you’ll enjoy seeing in your space.

 

The midi product line consists of three timeless designs: Bonnie, Buck and Clyde.  These midi race cars have the same design sense and quality as the Playforever Classic line. Each is aporximatley 8 inches in length.

As with the classic Playforever line, each piece includes silently functioning rubber wheels, rounded corners and a minimalistic figure manning the driver’s seat or pilot’s chair.

All of Playforever toys are brilliantly designed in London by Meagher and responsibly manufactured in Great Britain by Hyphen Design. They meet or exceed the highest global safety standards.

Fan aMuse Toys on Facebook or follow aMuse on Twitter to be the first to know when new shipments arrive.  You can also order at aMuse Toys online. Playforever makes the perfect gift for any wheel-loving little (or big) one in your life. 

A World of Play: Playforever of England

At aMuse, we strive to find the world’s most beautiful and purposeful playthings. For the next few weeks we are taking our readers on a tour of award-winning toys from around the world.

Australian artist, Julian Meagher studied industrial design in Johannesburg, South Africa. In 1996 he began his professional career in Great Britain working closely with designer Tom Karen of Ogle Design. His portfolio inclused work for well-known brands such as Virgin Mobile, Mattell, Hasbro, Tomy and Speedo.

In 2005 Julian released his own line of timeless playthings that are just as much art pieces as they are high-quality toys. His designs are admired worldwide by adults and children alike for their bold aesthetic and functionality.

The Playforever product line consists of three timeless designs: Bruno Racer, Mimmo Aeroplane and Enzo Speedster. Each piece includes silently functioning rubber wheels, rounded corners and a minimalistic figure manning the driver’s seat or pilot’s chair. Each design demands admiration with their significant size (approximately 11” long x 5” high) and their eye-catching array of colors. They make a unique executive gift, a beautiful collector’s item or playful toy that you’ll enjoy seeing in your space.

Children find them easy to manipulate because of their large size and light weight. They are intended to be actual playthings, and as such are manufactured from an incredibly durable plastic, which can withstand much abuse. They show no signs of wear and tear after many hours of a child’s pretend play. Each design consists of only one solid piece, which mean there is nothing to lose and nothing to get strewn about. They truly can be played with, by all ages forever.

All of Playforever’s classic toys are brilliantly designed in London by Meagher and responsibly manufactured in Great Britain by Hyphen Design. They meet or exceed the highest global safety standards and have found much acclaim in both the toy industry and design world as exquisite toys.

Below is a photo of Julian Meagher’s design inspiration wall. His chosen surroundings clearly guide his decisions as a designer.

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Top Toys: Extraordinary Gifts

Here's a last-minute list of extra-special gifts for that special someone in your life.

1. Eames House Blocks

These exquisite Eames House Blocks are made in the United States from replenishable Michigan-grown basswood and screen-printed by hand using non-toxic lead free inks. They are an absolute work of art and epitomize all the features of a modern classic.

2. Emerson House

Emerson House modern dollhouse is the perfect home for the modern family. The modern home has six rooms including a living room, kitchen, library/office, master bedroom, bathroom and child's bedroom.

3. PLAYFOREVER

PLAYFOREVER is a UK-based toy company that designs ultra-durable, classic playthings for all ages.

4. Playsam Rockers

Playsam is a Swedish company whose self-proclaimed mission is to bring lovely design to the world. Their rockers make beautiful accent pieces to any nursery or playroom.

5. Let's Play Mail

These durable, handcrafted felt mailboxes are too cute to handle. Each piece is made with care here in the USA by skilled artisans.

6. The Learning Tower

The Learning Tower is the safest way to raise your child. It's a sturdy alternative to a step stool, which helps young toddlers safely explore, discover and experience the world around them!

7. Haba Push Carts

Pushing carts provide children with a sense of independence and help with balance while learning to walk, but even after your little one becomes comfortable on foot, these carts remain just as fun and useful.

8. Tegu

Tegu is a brand new company that manufactures magnetic wooden blocks - think Magformers meet Haba. Serious play with a classic, yet sleek design.

9. UberArc

UberArc is the ultimate building tool. Whatever your age, you have to agree, these building sets are just plain cool.

10. P'kolino Art Easel

Encourage your child's inner artist by giving them an artfully designed P'kolino easel. They are both practical and pretty!

Don't forget to enter to win $150 to spend at aMuse!

Extraordinary Gifts: Playforever + Playsam

We've featured Playsam and Playforever on the aMuse Blog before and we're featuring them again... because we can't help it! They are that good.

Playforever is a London-based toy manufacturer of classic playthings. The company was started by industrial designer, Julian Meagher, who has a serious passion for fun design. His product line includes a roadster, plane and motorbike that are just as elegant as they are tough.

Playforever is a clear choice for aMuse because of their quality, aesthetic and play potential. We're guessing they'll be an easy choice for you, too!

Playsam pieces are some of the most sleek toy designs out there and we are far from the only ones who think so. Playsam has won numerous awards for their sophisticated vision and quality construction and has a full six pages devoted to its products in the newly published book Toy Design.

Playsam is a Swedish company whose self-proclaimed mission is to bring lovely design to the world. If you're aching for a little something lovely in your world, stop by aMuse for your fix. Better yet, take something lovely home with you.

Playforever and Playsam take quality toys to the next level. While preserving the classic nature of a toy car or toy plane, they bring modern design that is sure the please even the most discerning customer.

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Playforever

... and ever and ever.